Billboard as moving image.
The third installment in a photo series documenting Carhartt WIP's billboard at a key Antwerp location. Using slow shutter speeds, the images transform a static advertisement into blurred streaks of light, color, and motion... turning commercial signage into an abstract urban intervention. The result questions how we see advertising in passing, not as a fixed message, but as a fleeting visual echo.
The third installment in a photo series documenting Carhartt WIP's billboard at a key Antwerp location. Using slow shutter speeds, the images transform a static advertisement into blurred streaks of light, color, and motion... turning commercial signage into an abstract urban intervention. The result questions how we see advertising in passing, not as a fixed message, but as a fleeting visual echo.